This policy explains what cookies we use on ghostprotect.co.uk, why we use them, and how you can control them.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the site owner about how visitors use the site.

Some cookies are set by us directly ("first-party cookies"); others are set by third-party services we use ("third-party cookies").

2. Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be switched off. They are typically set only in response to actions you take, such as submitting a form. They do not store any personally identifiable information.

Cookie	Purpose	Duration
Session cookies	Maintain your session while browsing	Session

3. Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with our website — which pages are visited most, how long people spend on each page, and where visitors come from. This helps us improve our site. The data is aggregated and does not identify you personally.

Cookie	Provider	Purpose	Duration
_ga	Google	Distinguishes unique visitors	2 years
_ga_XXXXXXXX	Google	Maintains session state for GA4	2 years
_gid	Google	Distinguishes unique visitors (short-term)	24 hours

4. Advertising and Marketing Cookies

We use advertising cookies to measure the effectiveness of our paid advertising, to show you relevant ads, and to avoid showing you the same ad repeatedly. These are set by our advertising partners.

Google Ads

Cookie	Purpose	Duration
_gcl_au	Conversion tracking — links ad clicks to enquiries	90 days
IDE	Used by Google Display Network to track ad interactions	13 months

Microsoft Advertising (Bing Ads)

Cookie	Purpose	Duration
MUID	Identifies unique web browsers visiting Microsoft sites and services	13 months
_uetsid	Universal Event Tracking — stores session data for conversion measurement	1 day

Meta Pixel (Facebook and Instagram)

Cookie	Purpose	Duration
_fbp	Identifies browsers for advertising and analytics on Facebook products	90 days
_fbc	Stores the last Facebook ad click for attribution	90 days

5. Managing Your Cookie Preferences

You can control and delete cookies in several ways:

Browser settings — all major browsers allow you to block or delete cookies. Doing so may affect the functionality of our website and others. Links to instructions for common browsers:
Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on.
Google Ads personalisation — manage at adssettings.google.com.
Meta ad preferences — manage at facebook.com/adpreferences.
Your Online Choices — opt out of interest-based advertising from multiple networks at youronlinechoices.com.

6. Changes to This Policy

We may update this cookie policy as we add or change the services we use. The current version will always be available at this address.

7. More Information

For more detail on how we handle your personal data, see our Privacy Policy. To contact us about cookies or data, email hello@ghostprotect.co.uk.

Cookie Policy